What is an opportunistic entrepreneur?
It just means I never planned to be an entrepreneur. I had always been an employee. And I thought didn’t have the ‘spirit’ to start my own business. But I kind of fell into being an entrepreneur. I was at a job I was sick of and just quit one day, with no prospects and no idea what I was going to do.
Luckily for me, I got hired as an independent contractor, started my own business, and I’ve never looked back.
I also had no idea how to run a business. I became a ravenous reader of all things business related, entrepreneurial, etc. What I found and what I did on many occasions, was follow the ‘top 10 lists’ from the search engines on ‘how’ to do things. I learned a lot this way, but I also got way off topic and off target. BIG STOP.
In my rush to get things DONE, I ended up doing quite a few things that weren’t quite correct, and I ended up having to do a lot of re-work to straighten things out down the line. The re-work cost me time and money. No big deal, but now when I make business decisions, I do a lot more front-end research and try to get it done right the first time.
For example – if you need information on Federal taxes/EIN/corporate set up – don’t search the Internet – go right to the source – the IRS.gov website. EVERYTHING is there to answer all your questions and give you documented information to make decisions.
Same for legal questions about your business, state filing requirements, local code ordinances, insurance, compliance, etc. Go directly to the regulatory body or the source for your information. I counsel a lot of small businesses and start-ups. They routinely tell me about how they can’t afford a lawyer, a marketing plan, a filing fee, etc.
Believe me, if you don’t do these things in the beginning, you are less likely to be in business down the road. If you are accepting money for goods or services, and isn’t that the whole purpose of business, make sure you know all the compliance rules. Penalties for non-compliance are severe and can put you out of business…
Are you getting mystery looks from prospective clients? Start thinking of your business conversations the way you write your blog – short and to the point.
It’s not an elevator pitch anymore – it’s more like two words to get someone interested in your product or service. Shocked? You shouldn’t be. We are all bombarded with information all day long. Think “website design” or “creative marketing”. That’s two words that very clearly let someone know what you do.
Let’s call it “splogging”. Speaking the way you blog. It’s a way of learning how to communicate – very clearly and concisely, what you do and why that’s important to your users. Define your services down to the minutiae. If you can’t clearly convey your ideas and your vision – no else is going to understand either.
Employees think a certain way – and that’s a good thing. Business owners have to change the way they think.
Work a few “nevers” into your business model. Try it and see how it goes. If it doesn’t work, move on to something else.
The secret is – there is no secret. Make your story your own.
Today’s Favorite: https://www.corpnet.com/