What??? I shouldn’t be trying for page one? That’s not what I’m saying. Page one ranking takes time, effort and money.
Your stakeholders should always be your primary goal.
I think every plan works better when you identify “current state”. The number’s below give you an idea of what your competition is when you are strategizing and designing your marketing and advertising plan.
- 300 million photos are uploaded on Facebook per day
- 9 billion content impressions in LinkedIn feeds every week
- Over 1 billion websites on the World Wide web (and growing)
Just do the math. How likely is it that you, as a small business owner, have the time, money and knowledge it takes to beat out all that competition and get to page one on search engines?
There are a LOT of marketing companies, SEO “geniuses”, Google AdWords tutorials, and too many other marketing and social media specialists to count.
Bottom line – all of them are competing for your marketing and advertising dollars and they are all telling you they have the winning strategy to get you to page one of a Google search, thousands of “likes” on Facebook, funnel marketing to gain subscribers….etc.
The reality? Many small businesses just don’t have the resources to achieve these magic goals. You just have to learn how to use marketing tools and/or pay for advertising.
Set realistic business growth goals:
- Define every aspect of your business. Know your target market, your profit margins, cash reserves, etc. Be your own subject matter expert.
- Create quality and consistent content
- Experiment with marketing and advertising strategies to find what works best for your business
- Quantify results from every vendor you pay to increase your business:
- advertising – Google, Facebook, LinkedIn et al. all have accounts where you can follow and track your advertising dollars.
- SEO optimization
- funnel marketing
- ANYTHING – make sure they can provide quantified results. If they can’t – take your business elsewhere
Building a business takes time. Unless you get lucky (and some people do) your business success is going to be based on proven growth strategies. Be cautious in the beginning and question EVERYTHING.
Always conduct business with respect and integrity.
Transparency doesn’t have to mean you tell everyone your deepest, darkest secrets. For business, it means making sure you are conveying value to your vendors, employees and customers and letting them know you value their dollars. It’s 2018. Do business and make money ethically – it’s not that hard.
Today’s favorite: https://100yss.org/